[
  {
    "slug": "1a-straight-talker",
    "name": "1a Straight Talker",
    "stage": "landing",
    "url": "/straight-talker",
    "exit": "link"
  },
  {
    "slug": "1b-launchmate-spotlight",
    "name": "1b LaunchMate Spotlight",
    "stage": "landing",
    "url": "/launchmate-spotlight",
    "exit": "link"
  },
  {
    "slug": "1c-sales-letter",
    "name": "1c Sales Letter",
    "stage": "landing",
    "url": "/sales-letter",
    "exit": "link"
  },
  {
    "slug": "1d-video-sales-page",
    "name": "1d Video Sales Page",
    "stage": "landing",
    "url": "/video-sales-page",
    "exit": "link"
  },
  {
    "slug": "2a-case-study",
    "name": "2a Case Study",
    "stage": "consider",
    "url": "/case-study",
    "exit": "link"
  },
  {
    "slug": "2b-comparison",
    "name": "2b Comparison",
    "stage": "consider",
    "url": "/comparison",
    "exit": "link"
  },
  {
    "slug": "2c-pricing-first",
    "name": "2c Pricing First",
    "stage": "consider",
    "url": "/pricing-first",
    "exit": "link"
  },
  {
    "slug": "2d-quiz-qualifier",
    "name": "2d Quiz Qualifier",
    "stage": "consider",
    "url": "/quiz-qualifier",
    "exit": "link"
  },
  {
    "slug": "2e-advertorial",
    "name": "2e Advertorial",
    "stage": "consider",
    "url": "/advertorial",
    "exit": "link"
  },
  {
    "slug": "2f-roi-calculator",
    "name": "2f ROI Calculator",
    "stage": "consider",
    "url": "/roi-calculator",
    "exit": "link"
  },
  {
    "slug": "2g-objection-led",
    "name": "2g Objection Led",
    "stage": "consider",
    "url": "/objection-led",
    "exit": "link"
  },
  {
    "slug": "3a-lead-magnet",
    "name": "3a Lead Magnet",
    "stage": "magnet",
    "url": "/lead-magnet",
    "exit": "form"
  },
  {
    "slug": "3b-local-geo",
    "name": "3b Local Geo",
    "stage": "magnet",
    "url": "/local-geo",
    "exit": "link"
  },
  {
    "slug": "3c-two-step-tripwire",
    "name": "3c Two-Step Tripwire",
    "stage": "magnet",
    "url": "/two-step-tripwire",
    "exit": "link"
  },
  {
    "slug": "3d-free-audit",
    "name": "3d Free Audit",
    "stage": "magnet",
    "url": "/free-audit",
    "exit": "form"
  },
  {
    "slug": "3e-interactive-scorecard",
    "name": "3e Interactive Scorecard",
    "stage": "tool",
    "url": "/interactive-scorecard",
    "exit": "form"
  },
  {
    "slug": "3f-benchmark-unlock",
    "name": "3f Benchmark Unlock",
    "stage": "magnet",
    "url": "/benchmark-unlock",
    "exit": "form"
  },
  {
    "slug": "4a-quick-booker",
    "name": "4a Quick Booker",
    "stage": "book",
    "url": "/quick-booker",
    "exit": "form"
  },
  {
    "slug": "4a-quick-booker-white",
    "name": "4a Quick Booker White",
    "stage": "book",
    "url": "/quick-booker-white",
    "exit": "form"
  },
  {
    "slug": "4b-guided-booker",
    "name": "4b Guided Booker",
    "stage": "book",
    "url": "/guided-booker",
    "exit": "form"
  },
  {
    "slug": "4c-calendar-first",
    "name": "4c Calendar First",
    "stage": "book",
    "url": "/calendar-first",
    "exit": "form"
  },
  {
    "slug": "5a-audit-checkout",
    "name": "5a Audit Checkout",
    "stage": "checkout",
    "url": "/audit-checkout",
    "exit": "form"
  },
  {
    "slug": "5b-package-signup",
    "name": "5b Package Signup",
    "stage": "checkout",
    "url": "/package-signup",
    "exit": "link"
  },
  {
    "slug": "6a-goal-reverser",
    "name": "6a Goal Reverser",
    "stage": "tool",
    "url": "/goal-reverser",
    "exit": "link"
  },
  {
    "slug": "6b-waste-finder",
    "name": "6b Waste Finder",
    "stage": "tool",
    "url": "/waste-finder",
    "exit": "link"
  },
  {
    "slug": "6c-payback-timeline",
    "name": "6c Payback Timeline",
    "stage": "tool",
    "url": "/payback-timeline",
    "exit": "link"
  },
  {
    "slug": "book-a-call",
    "name": "Book a Call",
    "stage": "book",
    "url": "/book-a-call",
    "exit": "form"
  },
  {
    "slug": "book-a-call-b",
    "name": "Book a Call B",
    "stage": "book",
    "url": "/book-a-call-b",
    "exit": "form"
  },
  {
    "slug": "book-a-call-b-email",
    "name": "Book a Call B Email",
    "stage": "book",
    "url": "/book-a-call-b-email",
    "exit": "form"
  },
  {
    "slug": "book-a-call-c",
    "name": "Book a Call C",
    "stage": "book",
    "url": "/book-a-call-c",
    "exit": "form"
  },
  {
    "slug": "vrt-landing",
    "name": "Landing",
    "stage": "magnet",
    "url": "/kit-designs",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form",
    "tokens": [
      "REGION"
    ],
    "tokenSample": "Free: 30 Custom Kit Designs for [REGION] Sporting Clubs"
  },
  {
    "slug": "vrt-thank-you",
    "name": "Thank-You",
    "stage": "consider",
    "url": "/your-designs",
    "origin": "https://get.vrtgear.com.au",
    "exit": "link",
    "tokens": [
      "SEASON OPENER DATE"
    ],
    "tokenSample": "Deadline: … — worked back from [SEASON OPENER DATE]"
  },
  {
    "slug": "vrt-design-brief",
    "name": "Design-Brief",
    "stage": "checkout",
    "url": "/design-brief",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form",
    "tokens": [
      "SPORT",
      "REGION"
    ],
    "tokenSample": "Sport, e.g. [SPORT]"
  },
  {
    "slug": "vrt-checkout-pitch-pack",
    "name": "Checkout-Pitch-Pack",
    "stage": "checkout",
    "url": "/checkout-pitch-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form",
    "tokens": [
      "SPORT",
      "REGION"
    ],
    "tokenSample": "Sport, e.g. [SPORT]"
  },
  {
    "slug": "vrt-checkout-sample-pack",
    "name": "Checkout-Sample-Pack",
    "stage": "checkout",
    "url": "/checkout-sample-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form",
    "tokens": [
      "SPORT",
      "REGION"
    ],
    "tokenSample": "Sport, e.g. [SPORT]"
  },
  {
    "slug": "vrt-pitch-pack",
    "name": "Lead-Magnet-Pitch-Pack",
    "stage": "magnet",
    "url": "/pitch-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form"
  },
  {
    "slug": "vrt-sample-pack",
    "name": "Lead-Magnet-Sample-Pack",
    "stage": "magnet",
    "url": "/sample-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form"
  },
  {
    "slug": "vrt-thank-you-pitch-pack",
    "name": "Thank-You-Pitch-Pack",
    "stage": "consider",
    "url": "/your-pitch-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "link",
    "tokens": [
      "SEASON OPENER DATE"
    ],
    "tokenSample": "Deadline: … — worked back from [SEASON OPENER DATE]"
  },
  {
    "slug": "vrt-thank-you-sample-pack",
    "name": "Thank-You-Sample-Pack",
    "stage": "consider",
    "url": "/your-sample-pack",
    "origin": "https://get.vrtgear.com.au",
    "exit": "link",
    "tokens": [
      "SEASON OPENER DATE"
    ],
    "tokenSample": "Deadline: … — worked back from [SEASON OPENER DATE]"
  },
  {
    "slug": "vrt-grand-slam-offer",
    "name": "Grand-Slam-Offer",
    "stage": "checkout",
    "url": "/grand-slam-offer",
    "origin": "https://get.vrtgear.com.au",
    "exit": "form"
  },
  {
    "slug": "tittle-tales-landing",
    "name": "Tittle Tales Landing",
    "stage": "landing",
    "url": "/make-a-book",
    "origin": "https://go.tittletales.com",
    "exit": "link"
  },
  {
    "slug": "tittle-tales-jump-the-line",
    "name": "Capture N - Jump the Line",
    "stage": "magnet",
    "url": "/jump-the-line",
    "origin": "https://go.tittletales.com",
    "exit": "form"
  }
]